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What Phaphama Means – a short reflection on the year gone by

With the Phaphama program for 2020 done and dusted we sat down with a few members of the Phaphama community and asked them what Phaphama meant to them this year. These were some of their answers:

“The word Phaphama means wake up and for me the experience this year was like they came to wake me up from my sleep, they opened my eyes to see the opportunities out there, the different strategies I could use and how to better handle clients. My mind is open now.” – Veliswa (Owner of Usindiso Hair Salon)

“I like referring to myself as an engineering student lusting over the business world. Phaphama satisfies the longing. In my field of study, I’m usually cooped away behind a screen coming up with innovative solutions for complex problems. But it doesn’t feel like I’m exacting my skills to make a perceivable change. Phaphama offers me the opportunity to contribute in making a difference to an entire community by assisting Ntombi’s Salon to reach its full potential. Phaphama means to revive in isiZulu. Phaphama revived my desire to make a positive change, and in turn my hope is to revive Ntombi’s business which will hopefully revive all small businesses in Philippi” – Iviwe Malotana (Consultant for Ntombi’s Hair Salon)

“Phaphama to me means mutual upliftment. Seldom is one afforded the chance to trade insights, to struggle with and celebrate with people outside of your circle of peers. The Phaphama programme allows to do just that surrounded by a big dose of innovation and lateral thinking. It is about assisting others in overcoming challenges and mental roadblocks; and letting others assist you too.” – Sophie Gebers (Consultant for Zwenon Trading)

“Phaphama taught me lot and it means so much to me because of that. I would like for there to be more organisations and support structures like Phaphama. I would like to see more mentoring opportunities , it would be good to have people who constantly check up on us give advice about how to run a business so that when we make profit we learn how to invest that profit towards growing the business.” – Bianca (Owner of New Cosmetic Hair Salon)

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