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 About Phaphama SEDI

Phaphama SEDI  is a dedicated non-profit company  committed to empowering entrepreneurs hailing from underprivileged communities. We recognize the immense potential within these communities and strive to unlock it by connecting passionate university students with aspiring small business owners. Through our innovative initiative, we provide a year-long program that focuses on developing essential skills and resources tailored to the unique needs of each entrepreneur.

11

Years of Impact

597

Students Involved

205

Entrepreneurs Empowered

100000

 funds rAISED

( Rands)

Our Manifesto 



Across South Africa, township entrepreneurs and university students have the drive to build something better –  with a determination that pulses through every township, suburb, and university campus, with the willingness to work hard and the hunger to create better lives for themselves, each other, and their communities.


But many of them are held back – not by lack of determination, but by lack of access to the knowledge, tools, and networks that help them spot opportunity and go after it.


The single mother who wants to start a catering business to feed her family but doesn’t know how to write a business plan. The young person who needs to earn an income but has no understanding of how to register a business or manage cash flow. The business student who’s got the degree and the will to work, but who needs work experience to land a job. That’s why Phaphama exists: To help South African entrepreneurs and students level up.


Because we believe that access shouldn’t be a privilege, but a starting point. Whether its knowledge, tools, resources, or networks, we work to break down barriers, so that every entrepreneur and student in South Africa has a fair shot at spotting, creating, and go after opportunities to grow and thrive.


Like building the skills that make them bankable, growing the knowledge that makes them confident, or connecting them to the networks that open doors they can open themselves.


We act as a catalyst, an instigator, a launchpad, increasing people’s access to the knowledge, tools, resources, and networks that unlock opportunities to grow and thrive. One entrepreneur at a time. One student at a time. One family at a time. Towards a more economically inclusive and socially prosperous South Africa.


Phaphama. Your launchpad to opportunity

Our Origin Story 

Phaphama comes from the Nguni verb ukuphaphama, meaning to wake up, to be alert, or to rise.


The organisation was founded in 2014 by a group of students at the University of Cape Town, who believed that students could play a role in supporting economic development in South Africa. They brought together their experiences, resources, and knowledge from ad hoc initiatives into a formal non-profit structure to house a community of changemakers. Each subsequent leadership group over the last 12 years has contributed to the building of Phaphama SEDI, growing its reach and impact.


Our Vision, Purpose & Mission

Vision 

What we hope the world will look like because of the work that we do  A more economically inclusive and socially prosperous South Africa, powered by entrepreneurs and a socially-conscious workforce..

Purpose 

To help South Africa’s entrepreneurs and students level up, so that they have more equitable access to opportunities to grow and thrive.

Mission 

How we’ll make our vision a reality; what we do and how we do it  We democratise access to opportunities to grow and thrive for South African entrepreneurs and students, by providing a platform that connects them to the knowledge, tools, resources, and networks they need to level up.

What we do 

Our Programme                                

Support for Entrepreneurs, Experience for Students
 

Entrepreneurs work with 2-3 students to develop a business plan and pitch over a series of 6-8 practical workshops in the year. These workshops are designed to give the teams guidance in core business concepts, with experts brought in to deliver content and facilitate.


 The Lion's Den 


End-of-Year Pitching Event for Small Business Owners

At the end of the programme, we host the Lion’s Den event where entrepreneurs pitch for funding to grow their business. Lion’s Dens have been hosted and supported by Boxwood Property Fund over the past 5 years, who generously contribute the funding for the entrepreneur businesses.

What to Expect Upon Joining Us

Tailored Business Plans

We collaborate closely with entrepreneurs to create detailed business plans that clearly articulate their vision, objectives, and strategies. Our consultative approach guarantees that each plan is tailored to meet the unique needs of the business and its market environment.

Optimizing Administrative Processes

Navigating the complexities of business registration and compliance can be overwhelming. We offer crucial support in organizing and preparing administrative documentation, ensuring that our entrepreneurs meet all necessary regulations and tax obligations.

Access to Grant Funding

Our cornerstone event, the Phaphama SEDI Lion's Den, offers participants the opportunity to pitch their business ideas and compete for grant funding. We help entrepreneurs refine their pitches, ensuring they are well-prepared to seize this crucial opportunity for funding to support their growth.

Student Volunteer Consultants

We leverage the skills of university students volunteering as consultants. This mutually beneficial partnership provides young professionals with invaluable real-world experience while delivering entrepreneurs consistent, dedicated support year-round.

Skill Development Workshops

Our initiative offers regular workshops focused on essential business skills such as marketing, finance, and operations management. These sessions equip our entrepreneurs with the knowledge and resources necessary for success in their ventures.

Connecting Entrepreneurs

We host networking events that empower our entrepreneurs to engage with industry experts, fellow business owners, and potential investors. Building a strong network is essential for long-term success, and we are committed to fostering these invaluable connections.

Empower Someone's Future Today

Join us in making a difference for aspiring entrepreneurs.

Board of Directors 

Rowan Spazzoli

Director & Co-founder 

Thandwe Radebe

Director & Co-Founder 

Zak
Essa

Director & 

2019 President 

Advisory Board 

Pam Sneddon

Director of FinCoach 

Foundation NPC 

Rhiannon Rees

Strategy Advisor 

Headline

Founder of Nkomshish 

2015 Entrpereneur

Mirriam Gurajena

2024 Alumni

Giorgia Mann 

2025 President 

Janine Rutsch 

Advisory Board member  

Student Executive Committee 

Mwansa Ng'andu

Co-President

Kondwani 
Ngulube 

Co-President 

Isabella Hislop 

Fundraising & Partnerships 

Coordinator 

Saurav Sathnarayan

Monitoring & Evaluations Officer 

Keira Ocharo 

Marketing Director  

Sena Abofra

FInance Coordinator

Akeesha Govender 

Entrepreneur Coordinator 

(Stellenbosch) 

Mandisa Gumede

Entrepreneur Coordinator 

(UCT) 

Musa Baloyi 

Logistics Coordinator

(UCT)

Lesedi Diloro

Logistics Coordinator

(Stellenbosch)

Raibim Alam

Programme Coordinator 

(UCT)

Nontokozo Ndlovu 

Programme Coordinator 

(Stellenbosch)

Mahlatse Ndzhukula

Consultant Coordinator (Stellenbosch)

Mezaan Manzoni

Consultant Coordinator

(UCT)

Testimonials

Mam Mehlo's Beauty Studio

“Before we met you all, we didn’t have a proper business plan. Now we do. We have structure, direction, and hope for the future... To Boxwood, thank you for your funding and support. The upgrade would not have been possible without your contribution."

Explorer Cakes SA

 “Winning Best Pitch meant a lot, especially considering where I started. Personally, it was an affirmation that even small beginnings carry weight and that the journey I’ve been walking is seen and valid. Professionally, it gave me the boost — both in resources and credibility — to begin taking Explorer Cakes SA more seriously as a business with real potential to grow.”

Our Partners 

FAQs

We aim to empower entrepreneurs from underprivileged communities through guidance and resources.

University students volunteer as consultants to support entrepreneurs throughout the year.

No, our services are provided free of charge to the entrepreneurs.

We support a range of businesses including sole proprietorships and partnerships.

Applications can be submitted through our website during the open enrollment period.

It’s a cornerstone event where entrepreneurs can pitch for grant funding.

A Decade of Transformation

Since its founding in 2015, Phaphama SEDI has bridged the gap between academic theory and the realities of township economies. With 11 successful annual programmes, we have supported a growing community of 1,000+ changemakers, including entrepreneurs, alumni and corporate partners, all contributing to a more inclusive South African economy.

Expanding Our Impact by 2035

Our vision is to expand Phaphama SEDI's impact nationwide by establishing student-run branches at major South African universities by 2035.


We aim to connect young changemakers who support local entrepreneurs, fostering a more inclusive and entrepreneurial economy.

A Nation Ready to Grow

South Africa’s entrepreneurs are ambitious and determined to create opportunities despite a challenging economic environment. 64% of South African adults believe there are good opportunities to start a business in their area, while 70% want to start or have already started a business because jobs are scarce. This entrepreneurial drive highlights the need for accessible support, skills and opportunities.

Contact Us